Cross platform software leading the industry of sneaker reselling. Over 5,000 customers and achieved ARR of $2.5mm.
Founder & Lead Developer
2018 - 2021
Ghost SNKRS was a premier sneaker automation software designed to help sneaker enthusiasts and resellers secure limited-edition releases from Nike's SNKRS app and website. In a market where high-demand shoes sell out in seconds, Ghost SNKRS provided users with advanced tools to automate the purchasing process, giving them a competitive edge.
As the founder and lead developer, I built Ghost SNKRS from the ground up, transforming it from a simple automation script to a comprehensive, cross-platform solution used by thousands of customers worldwide. The software achieved remarkable success, growing to over 5,000 paying customers and generating $2.5 million in annual recurring revenue.
Nike's SNKRS platform is designed with sophisticated anti-bot measures that are regularly updated. Building a reliable automation tool required constant adaptation to overcome these challenges:
Additionally, the software needed to be user-friendly enough for non-technical users while providing advanced features for power users.
Ghost SNKRS was built using Electron, allowing for a single codebase to run natively on Windows, macOS, and Linux. The application was designed with a React frontend for a responsive user interface and Node.js for backend functionality.
The software utilized a microservices architecture, with separate services handling authentication, product monitoring, checkout automation, and analytics. This allowed for rapid iteration and updates without disrupting the entire system.
Ghost SNKRS quickly became the industry standard for Nike SNKRS automation, boasting some impressive metrics:
The project not only achieved significant commercial success but also established me as a leader in the sneaker automation space. The experience gained in developing Ghost SNKRS provided invaluable insights into building scalable, resilient software that could adapt to constantly changing environments.
Building and scaling Ghost SNKRS taught me several important lessons:
Perhaps most importantly, this project demonstrated how technical innovation paired with deep understanding of a niche market can create substantial business opportunities.